BigDog asked us to create an iconic brand identity to announce their launch into an already competitive market.
We engineered a logo that was used across all printed collateral but also machined into the footplate of the drum pedals.
Accompanying the BigDog identity was a sister logo for TomCat – snare drums designed and manufactured by the same company.
…There is no doubt in our minds that the work done by HDCo during the product development was fundamental in the success of the BigDog brand.
MD – Intime Percussion