Reading Fairy

Created by early reading experts, Reading Fairy classes are designed to develop crucial building blocks for learning to read from 1-5 years.

Founders, Emily and Charlotte, commissioned us to create the entire world of Reading Fairy – such an exciting and unique opportunity. From the corporate logo, to the five core characters – from worksheets, talkabout cards and flashcards to five huge illustrated world panels, we created every little detail in this wonderful world.

Charlotte and I have worked in educational and trade children’s publishing for many years. When we set up Reading Fairy classes and story events we wanted a strong character brand and overarching look that appealed to children, parents and educators in the pre-school activity market. Jon and Vicki delivered just that – and more!

To date, Jon and Vicki have worked on the overarching brand, core marketing collateral, our activity class backdrops and around 100 different lively and engaging activity sheets for use in our weekly classes. This is a complicated process, not least as Reading Fairy classes are run across the country by franchisees in many locations.

We love working with HDCo. They offer the perfect balance between professionalism and creativity. Sometimes it’s like having an in-house team even though we work at a distance. And when things don’t quite go as planned, Jon and Vicki are flexible and willing to find creative solutions through any issues that naturally arise in projects of this scale. They are super organised, timely and great value.

We look forward to continue our work with them in the future!
Emily & Charlotte – Founders

Reading Fairy Global Ltd.
Design Services
Brand Identity / Illustration